Just to add my response but I won’t go technical since the comments have already done well in that regard.
But all my SSDs are Samsung, currently have 7 of them (Not including 2 external Samsungs) in my system across different model versions so around 10TB of storage together, only one is NVME though, the rest are Sata 3.
My oldest drive in my system is from 2019 and still works fine, although over time I mostly put stuff on it that doesn’t do many writes such as storing videos on it (Not editing videos), It has a 18186 hours power on time but still healthy status. So I have found Samsungs to be reliable with the ones I have.
However usually many companies have good product lines and bad ones rather than the entire company being bad but since I haven’t used other manufacturers except for 1 crucial SSD (Even older from 2018 that still works but unused for few years) so I cannot say anything for those other than looking up data of them online. The main brand I would avoid (for cheaper lower end Sata 3) is Kingston, we ordered 100-120 of these in my company and must have had at least 20 of them develop the same flaw where they were undetected in BIOS randomly, and even had 5+ of them arrive dead on arrival out of the package.
One thing to mention is I wouldn’t use Samsung QVO drives as these will not last as long as Evo drives since they use QLC memory rather than TLC (Or rather make sure it’s at least TLC with any manufacturer), although Samsung uses their own unique naming scheme of 4bit MLC for QLC and 3bit MLC for TLC. All the ones I own are Evo drives but Pro ones (if this still exists for Sata drives) should last even longer.
Edit: I would be cautious for Crucial, since they announced 2025/12/03 they are ceasing consumer business for AI in storage and memory. Micron Drops Consumer Sales