Ok, so I already had secure boot turned off since I had “Windows 8/8.1/10 Feature” disabled. But I went and enabled that and doubled checked secure boot is disabled.
I made it UEFI only – seems to be the only option since I just enabled the Windows 8/8.1/10 Feature
Now I seem to get this, it doesn’t even take me to the boot menu of the USB installer anymore.
Also there doesn’t seem to be a partition 2 of the usb stick. Only UEFI: (FAT) SanDisk