Welcome! 
It should open if it’s wine-staging (sometimes it doesn’t if it’s GE)
Please read this guide, make sure everything is fine and dandy, perhaps you have missed something wile adding game to Lutris…
Especially
2. Requirements
5. Lutris
I bet you have missed adding executable / wineprefix path or something like that.
Definitely not, you can play games with Lutris / wine only