Millions of people are clicking on a save icon without ever having held the original for this icon in hands, or maybe, even knowing what it is. 
Such things and gestures are for example indicative for so-called “generational differences”.
thank you for the context. I see it’s usefulness to marketing. Interesting
The researchers own the concept of “VALS”, a two-dimensional chart for attitudes towards new products as well as spending power. Here, it is drawn as a tree rather than a table.
For instance, Australia’s churches actively recruit among rich Chinese and Singaporean families to get their children a private education in a private school for very high tuition fees; these people would be categorized as “believers”, hence the marketing towards this group would heavily exploit ephemeral, transcendental, spiritual themes and words, … . I’m sure that exists in England as well as in the USA.
The marketing research believes to know that the groups are susceptible to similar messages and marketing strategies, for instance, whether to advertise in Better Homes and Gardens vs PC World.
Coming back to the generational topos: They’ve found that older millennials (aka 1980 +/- 5 years) grew up richer and still are richer than Gen Z or younger millennials (1990 +/-5), the effect is that groups like “Thinkers” (rich, open: engineering, philosopher types) vanished from Gen Z and younger millennial cohorts, while the status-seeking groups “Strivers” (trend conscious, budget oriented) and “Experiencers” (poor hipsters) have got bigger and bigger among the younger ones.
Anecdotal evidence, in the 1980s, 1990s, and early 2000s, book publishers could make money from children’s books on dinosaurs, video-game guides, as well as on practical astronomy guides. There even exists an aesthetic school, called scholastic utopian, that was used for textbooks. Over the years, these publishers do less and less, as the audience went to YouTube.
https://aesthetics.fandom.com/wiki/Utopian_Scholastic
The irony: More people have got a tertiary degree, but the socio-demographic group of “thinkers” has gotten less and less.
From Westerners who lived and know China, they bemoan that Western education standards and attitudes towards knowledge and philosophy appear to have gotten lower, anti-enlightment, anti-empirical, anti-intellectual, whereas Chinese students and schools try to incorporate vast bodies of knowledge, including traditional as well as foreign, Western knowledge. (Of course, they and the Chinese themselves also complain about the stress and rote learning in China, but that’s another topic.)
you are welcome!
its simple:
every genartion have their genx people i think alot here are exactly this:
Regardless of age range…
Well, I bet you can’t define generations in a uniform way.
Poland, where I live, has been subjected to communism, and I’ll risk saying that it wasn’t until joining EU when we became a fully Western country.
Up to 2004, our generations’ experiences were different than in Western Europe and America.
I could get a hint of those times, being an early Gen Z[1] and having parents with conservative way of living.
(yup, that’s where the last 2 digits of my nickname are from) ↩︎
A lot of Bruce Lee stuff and Nintendo games were available, though. I sometimes have the impression, martial arts and cyberpunk is more popular in the Central+Eastern countries than in the West.
I can feel this daily ^
thanks for Aussie context. What you had to say was fascinating here.